We all have a picture of who our ideal client is. Who is yours? Is your ideal wedding couple the do-it-yourselfers who want to cut costs and value an intimate experience with close family and friends? Or is your ideal client one who has lavish tastes and expects perfection and effortless customization? If the latter is more your style, you’re in the right place. Today we are going to do a deep dive into the psyche of luxury wedding couples, so you can better understand who they are and what they value. By understanding your ideal client, you can tailor your services and sales techniques to fit their preferences, helping close that sale!
5 Characteristics of a Luxury Wedding Couple
Refined Taste
Basic dining options and cookie-cutter florals have no place at these weddings. Luxury wedding couples have refined taste and want vendors to offer high-quality, upscale products and services.
Seeks Customization
The more customization the better is the motto for most luxury weddings. These wedding couples want standout, memorable moments and design elements that leave their guests talking for weeks to come.
Lavish Lifestyle
These wedding couples are accustomed to the best-of-the-best and will want that experience to continue into their wedding day. From the food, to florals, to their entertainment for the evening, expect grand and costly choices from these wedding couples.
Extravagant Celebrations
While luxury weddings can be quaint and minimalist, most are going to be over the top and larger than life. Consider bold product or service suggestions that will help take their celebration to the next level.
Values an Effortless Wedding Planning and Day-of Experience
Service. Service. Service. These couples are all about the service! Luxury wedding couples will expect quick and thorough replies as well as expect to put in minimal prep work into the logistics of planning the wedding. Elaborate celebrations with a guided planning journey and minimal stress are strongly valued by these couples.
A LUXURY WEDDING COUPLE IS MOSTLY CONCERNED WITH THE WAY THE WEDDINNG IS FELT, LIVED, AND ENJOYED
If this sounds like your ideal wedding client, then we hope this helped you gain a little more insight into luxury wedding couples’ purchasing behaviors and personality traits. One reminder for our wedding pros if this does sound like your idea wedding couple – charge those luxury prices! This level of service is going to require more time and attention than other weddings may require so be sure you are charging adequately for your time and expertise. Now, go out there and book those luxury wedding couples - You’ve got this!
If this isn’t your ideal wedding client, be sure to check back in a couple of weeks and comment what type of client profile you would like us to explore next. We will be doing these wedding client profiles regularly on the blog and would love to help you identify and market to your ideal wedding couple!