WHAT IS A BRAND AUDIT?
A brand audit takes an overall look at your business's current position in your market. A brand audit helps you see the strengths and competitive advantages of your business while also looking for areas of growth and opportunity to increase revenue. Once we’ve audited your brand, we provide you with all the information you need to take your business to the next level!
WHY SHOULD I DO A BRAND AUDIT?
It is important to do a brand audit whether you are new to the wedding industry or a seasoned wedding pro. While you may feel your company's image is being perceived a certain way, it is important to get a third-party opinion to better understand how potential clients are viewing your brand.
THINGS WE EXAMINE WHEN DOING AN AUDIT OF YOUR BRAND
An In The Details brand audit will look at identity marketing activity, perceptions of the brand and business, strengths and weaknesses, reviews...to help us better understand your brands current state and how you compare to your competitors.
Total Investment: Starting at $500
- Visual branding
- Customer targeting + segmentation
- Products/services mix
- Brand personality
- Brand values
- Customer reviews
Our process will begin by you filling out our Brand Jumpstart Questionnaire
REVIEW OUR FINDINGS
Once the Brand Jumpstart Questionnaire is returned we will conduct an audit by looking at our nine key indicators
After our audit us complete, we meet to review and discuss the findings
We provide documented findings in an easy to understand report
taking a closer look at
Brand voice, brand values, and company culture
Logo, color palette, website, social media, reviews, client deliverables
STRENGTHS + WEAKNESSES OF YOUR BRAND
OPPORTUNITIES FOR BRAND GROWTH
THREATS TO YOUR BUSINESS'S SUCCESS
CURRENT PLACEMENT IN THE MARKET