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BRAND DEVELOPMENT + POSITIONING FOR WEDDING PROFESSIONALS

WHAT IS BRAND POSITIONING?

Brand positioning describes how a business differentiates itself from its competitors in the same market.  Effective positioning helps your prospective client understand what makes your business unique and presents this uniqueness as a benefit. 

WHY IS POSITIONING IMPORTANT?

Effecting positioning is able to help your prospective clients understand what makes you different and why they should care about your business. In an industry where competitors and industry newcomers are endless, it is crucial to stand out to your target customer persona.

Marketing materials, a cup of coffee and a plant on a white desk

WE CAN TELL YOUR STORY

When selecting vendors, wedding couples look for brands who connects with them on a personal level, as well as somebody who can show them the value of their work. We will create a brand that represents who you are aesthetically as well as communicate your uniqueness and value. Let us help you design a brand that effortlessly connects you to your ideal wedding client.

Owner of In The Details Marketing, Jaclyn

OUR PROCESS

Total Investment: Starting at $3,500 

01.

QUESTIONNAIRE 

Our process begins by filling out our all-encompassing brand questionnaire 

02.

BRANDING BRAINSTORM

03.

A FRESH LOOK

04.

FINAL RECOMMENDATIONS

Once the questionnaire is complete, we conduct one branding brainstorm meeting

After hearing more about your brand, we will create two different brand platforms for you to choose from

Finally, we send final recommendations and a brand guide, and provide brand launch support  

Bright and Cheerful Brand Board on a Desk

“Investing in the Brand Development and Positioning Package is 100% worth it! Jaclyn has an eye for all things design and knew exactly how to present our brand to get our target clients interested in and booking events at our venue. Jaclyn went above and beyond in every way and exceeded my highest expectations!"

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- Karey R., Wedding Venue Sales Manager

WHAT ELEMENTS WILL BE INCLUDED IN THE FINAL BRAND GUIDE?

BRAND GUIDE INCLUSIONS 

  • Mission and vision statements

  • Brand personality and voice

  • Target client persona

  • Market positioning 

PERSONALIZED BRAND DEVELOPMENT

  • Primary and secondary logo design

  • Logo submark and watermark

  • Typography 

  • Color palette

  • Photography guidelines

  • Important branding reminders

CUSTOM BRAND DESIGN

ready to tell your story?

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