BRAND DEVELOPMENT + POSITIONING
WHAT IS BRAND POSITIONING?
Brand positioning describes how a business differentiates itself from its competitors in the same market. Effective positioning helps your prospective client understand what makes your business unique and presents this uniqueness as a benefit.
WHY IS POSITIONING IMPORTANT?
Effecting positioning is able to help your prospective clients understand what makes you different and why they should care about your business. In an industry where competitors and industry newcomers are endless, it is crucial to stand out to your target customer persona.
WE CAN TELL YOUR STORY
When selecting vendors, wedding couples look for brands who connects with them on a personal level, as well as somebody who can show them the value of their work. We will create a brand that represents who you are aesthetically as well as communicate your uniqueness and value. Let us help you design a brand that effortlessly connects you to your ideal wedding client.
Total Investment: Starting at $3,500
Our process begins by filling out our all-encompassing brand questionnaire
A FRESH LOOK
Once the questionnaire is complete, we conduct one branding brainstorm meeting
After hearing more about your brand, we will create two different brand platforms for you to choose from
Finally, we send final recommendations and a brand guide, and provide brand launch support
“Investing in the Brand Development and Positioning Package is 100% worth it! Jaclyn has an eye for all things design and knew exactly how to present our brand to get our target clients interested in and booking events at our venue. Jaclyn went above and beyond in every way and exceeded my highest expectations!"
- Karey R., Wedding Venue Sales Manager
WHAT ELEMENTS WILL BE INCLUDED IN THE FINAL BRAND GUIDE?
BRAND GUIDE INCLUSIONS
Mission and vision statements
Brand personality and voice
Target client persona
PERSONALIZED BRAND DEVELOPMENT
Primary and secondary logo design
Logo submark and watermark
Important branding reminders