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What does the color Green say about your brand?

The color green is commonly used by businesses to promote their brands as stable, prosperous and connected to nature. Green is a highly practical hue to use in branding your wedding business. We appreciate this inviting color because it creates relaxing sensations and shows potential wedding clients that you are environmentally conscious while also being friendly and tranquil.

The significance of the hue differs depending on its tint. Dark green, for example, is linked with prestige and money, but pale green indicates tranquility or something very calming. The natural green hue, which has a great blend of cold and warm undertones, represents freshness, tranquility, and serenity.


Vitality ○ Renewal ○ Soothing ○ Eco-Friendly ○ Tranquility ○ Freshness ○ Life

If you are considering using green in your branding consider the following questions:

  1. Do I want my brand to promote being both calming and lively at the same time?

  2. Do you value the environment and being eco-conscious?

  3. Are you naturally drawn to a dark, rich emerald green promoting nobility or a subtle and soothing sage green?

If you responded yes to any of these questions, it may be time to consider making green one of your primary colors in your brand's color palette. And if you think green isn't your thing, come back in a couple weeks when we highlight a new brand color or reach out for your own custom brand color palette!


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